Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
OTT platforms evolved by replacing cable TV with online streaming.
Thanks to mobile and tablet accessibility,
the user base grew rapidly.
As outdoor activities decreased during COVID,
OTT usage increased dramatically.
The appeal and limits of OTT services
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
Of course, drawbacks exist.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What are free streaming services?
Ad-supported streaming offers free access to more info users.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
Demand for cost-free viewing increased after COVID.
New services like KT’s “Gi Live” are becoming attractive options.
A wide content range boosts usage.
To wrap things up
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.